Jessie Kuhns
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Co‑branded Launch

Aunt Flow | Cintas

Aunt Flow and Cintas co-branded period care dispensers, packaging and collateral with the tagline Period care, made easy.
Co-branded brochure spread with the headlines Creating restrooms that meet everyone's needs and Quality products. Reliable service. Period.
Back cover of the co-branded brochure with Aunt Flow products on a restroom counter and the Cintas logo.

Overview

My Roles

Branding, concept, in‑studio photography art‑direction & design

Cintas partnered with Aunt Flow, a period care company dedicated to providing free menstrual products in public restrooms. Their mission is to support more inclusive and accessible restroom experiences. This collaboration required a cohesive visual approach that balanced the established identities of both brands.

Cintas brand guidelines with logo, colors and service imagery above Aunt Flow brand guidelines with logo variations, color palette and social media examples.
Co-branded logo lockup pairing the Aunt Flow and Cintas logos with the tagline Ready for the Workday on white and coral backgrounds.
Grid of nine co-branded social media graphics for Aunt Flow and Cintas showing organic tampons, cotton pads and dispensers with teal and coral caption bars.

Cintas and Aunt Flow branding

Co-branded Identity

We had to stay true to Aunt Flow’s existing identity while integrating it with the Cintas brand. I developed a co‑branded logo lockup, color palette, and iconography to create a cohesive visual system. Ultimately, we landed on a combination of Aunt Flow’s coral and Cintas’ blue.

Cintas dispenser with the co-branded free period care label above a close-up of the label applied to the front of the unit.
Cintas mini dispenser mockup with the Aunt Flow logo, period care icons and white or red dispensing bars.
Cintas disposal unit mockup with the Aunt Flow logo on a white waste bin.

Dispenser label design

Product Design

Working closely with the product design and manufacturing teams, I translated the brand’s logos and new iconography into product labels designed for the final manufactured pieces.

Full co-branded Aunt Flow and Cintas landing page design with a hero banner, product highlights for organic pads and tampons, Model-E and mini dispensers and a disposal bin, a period care delivery section, resources and a contact form.

Landing Page

For the launch, all marketing directed prospective customers to this landing page where they could explore the products and access educational resources about period care and its importance.